Since 1986, the Bryant-Jordan Student-Athlete Scholarship Program has celebrated outstanding high school seniors who demonstrate hard work, determination and commitment that has led to success in sport and academics. Established by the Alabama Sports Hall of Fame in partnership with the AHSAA, the program was built on the unconditional belief that education and athletics could work together to motivate young people to excel.

Recognizing the need to reward the student-athlete who achieves beyond his or her ability or situation both academically and athletically, the Bryant-Jordan Board of Directors created the Achievement Award in 1989. With this addition, student-athletes who have overcome hardships were brought into the fold of the Bryant-Jordan Program.

From a humble, yet ambitious beginning, the program has evolved to award, in total, over $11 million in scholarships to 3,326 student-athletes across Alabama. Each year, the program touches all 408 Alabama High School Athletic Association schools, involving approximately 100,000 students.